“Don’t bunt. Aim out of the ballpark.”
“The best ideas come as jokes.”
“You cannot bore people into buying your product.”
I’ve heard a lot of great advertising quotes. But my favorite?
“Unless your advertising contains a big idea, it will pass like a ship in the night.”
I don’t want my advertising to pass like a ship in the night. So I endeavor to create work that makes you laugh, smile, think in a new way, or even cry. Because when it’s done right, advertising isn’t advertising. It’s simply something that moves you.
My work has generated fame and business fortune for my clients, and has won every major award in the industry multiple times over – Cannes Lions, One Show Pencils, Effies, Communication Arts, shoutouts from talk show hosts. But no amount of public praise and shiny objects matters unless your Mom likes it.
I hope you enjoy, Mom!
If you’re still scrolling, you’ll notice that my work takes on many lifeforms. I enjoy playing across any and all creative mediums, and I can’t wait until the terms “Above the Line” and “Below the Line” go away. The most important thing is that the idea gets talked about.
